Day 7
Subject: [firstname], Now build on your success
Hey [firstname],

When your first product is selling well, it's time to ramp things up and offer your customers higher and higher priced products and services.  These can be yours, or affiliate products.

Once you have the confidence of your customers, and they know you're someone they can trust to deliver overwhelming value, you'll find you can move on from just selling e-books and start offering things like videos, training courses, coaching (both group and individual) and consultancy.

This is where the big profits are.

As always you should deliver outstanding value for money, and just as before you can create these products yourself or outsource them to a professional.    

One thing be aware of, though: Not everyone will want to progress down your funnel, so you'll need to keep the products coming at every level. These can be your own, or they can be affiliate products.

If you decide to sell affiliate products alongside your own, be sure to purchase them yourself first.  There are a number of reasons for doing this, even if the vendor is offering review copies.  First and foremost you'll be able to see if the product is any good and meets the standards your customers have come to expect.  Secondly, you'll be able to see how their sales process works and what the customer experience is going to be like.  Finally, you'll be added to the vendor's sales funnel, and you'll be able to see how they approach things. This is important because not only will you know what the competition is up to, but you may also be able to glean information you can use to tweak your own sales funnel and make it more effective.

To your success!

Sincerely,

[Your Name]

PS. I've still got a few copies of my fact-filled guide to sales funnels left, but they're going fast.  If you haven't already done so, please visit [link to sales page] and get your copy right now.